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Suddenly everyone could share the same experience of watching images on t.v. at the same time with the same effects. To McLuhan, this meant returning to a single global village where the electronic media re-tribalize the human race. The whole world is becoming like the small town beauty shop where rumors and gossip include foreign ministers and movie stars...
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We all become busy bodies tracking everyone elseâs business.
As we live, we search for meaning and the process of watching television is no different. However, it is the procedure used to compute this meaning that differs. Watching television âhas often been seen as a routine, unproblematic, passive process: the meanings of the programs are seen as given and obvious; the viewer is seen as passively receptive and mindless...
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