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| Topic: |
Technology
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| Number of pages / Number of words: |
12 / 3263 |
Essay's paper body
Zara continues to make money and increase sales revenue at a time when most of its competitors are experiencing sales declines and losing customers.
The question that remains is will Zara that is experiencing such financial rewards now be able to sustain this success with the company growing and expanding to other countries? Will they be able to compete in a global market with big, long established companies? It is my opinion that Zara will not be able to sustain this success and its competitive advantage over its competitors as the company grows...
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Competitors will soon be able to copy the Zara style after it sees success the company is having and they will be able to copy it fashion strategies. In order for Zara to keep this competitive advantage of predicting fashion style before its competitors and the agility to act on these change styles it will need to introduce the technology to help them...
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