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Yahoo to Offer a Network for Web Ads on Cellphones Speech

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Topic:	Technology
Number of pages / Number of words:	2 / 503

Essay's paper body

Third Screen and AOL declined to comment. The discussions were first reported by The Wall Street Journal.

Analysts say the market for mobile search and advertising is so young, and the relationships between technology firms, advertisers and carriers so fluid, that no real leader has emerged.

"Yahoo has plunged aggressively into the business in the last few months," said Gary Arlen, president of Arlen Communications, a research firm...

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"But it's so new, nobody is ahead."

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