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Essay's paper info
Topic: Technology
Number of pages / Number of words: 26 / 7230
Essay's paper body

Events,

etc.

Likely Changes over Prod. Life

Cycle

Works Cited

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35

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XM Satellite Radio Marketing Plan

5

Problems of XM Satellite Radio

Satellite Radio is a product that has not proven its value to market players. XM

had a good plan to enter the market, but through timing and publicity of competitors,

such as Sirius, the plan has become involuntarily rushed...


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XM is now forced to change

their whole marketing scheme due to Sirius’ entry into the market. They are being forced

to shadow Sirius so they will not fall behind. This has brought even more problems to

the original marketing plan.

XM Satellite Radio was founded in 1992 as a subsidiary of American Mobile

Satellite Corporation...


Essay fragment

General points of the essay

A Comprehensive Study of the Satellite Radio Industry: Business Proposal for Sirius Satellite Radio Inc Radio goes Sky-High at XM Satellite radio SIRIUS Satellite Radio Sirius Satellite Radio Marketing Plan XM Satellite Radio Case Study XM Satellite Radio Market Entry Plan XM Satellite Radio Cellular Radio, Isdn Networks And Satellite Communications Tuning in to Satellite and Digital Radio Radio Caroline: Pirate Radio and Pop Music in the 60’s Satellite Radio and Howard Stern Satellite Radio Side by Side Comparison of Satellite Radio Deals Currently on the Market XM Satellite

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