By 2002, Wyndham was working on centralizing and consolidating its IT infrastructure to best suit the needs of the company. By doing so, Wyndham became the first hotel company to have used the Property Management System (PMS) in a centralized environment, and this lead to the creation of Wyndham ByRequest...
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Centralization of IT infrastructure, allowed them to reduce the number of disparate systems it had to deal with. The ByRequest amenities portfolio increase as time went by and with the increased comfort that customers had with the internet, it became easier to use and membership grew.
Competition for Guests & Customer Oriented Programs
Wyndham International needed a way for customers to quickly identify them as a prominent hotel chain, but they were suffering from low brand recognition...