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Essay's paper info
| Topic: |
Technology
|
| Number of pages / Number of words: |
20 / 5364 |
Essay's paper body
The emergence of new and revolutionary technology forms a double-bladed sword, as it can represent both an opportunity and a threat to the business. In particular, this technology places an interesting and novel challenge on the shoulders of the modern da y marketer. The failure to utilise these developments can put the business at a great competitive disadvantage while even the practical application of the technology can provide major problems caused simply by the novelty of the options, a general lack of expertise and the difficulty of accurate prediction (David, 1997)...
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The failure to utilise these developments can put the business at a great competitive disadvantage while even the practical application of the technology can provide major problems caused simply by the novelty of the options, a general lack of expertise and the difficulty of accurate prediction (David, 1997)...
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