The anticipated benefit of these demonstrations will be for customers to purchase more high margin food and beverage items. KFF also hopes to attract a larger target market by word of mouth advertising as a result of these demonstrations.
KFF does monitor their competition within their market so they are aware of what their competitors are doing, as well as what they are preparing to do...
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Kathy Kudler monitors what the other gourmet food stores are offering, what is advertised in gourmet magazines, as well as products at gourmet conventions and web sites. She uses this information to purchase and offer new products in her stores, and collects customers feedback to see if she should continue to offer them...