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| Topic: |
Technology
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| Number of pages / Number of words: |
2 / 320 |
Essay's paper body
According to Kotler (2003: p420), a successful brand name ?is essentially a marketer's promise to deliver a specific set of features, benefits and services consistently to the buyers'.
Wace Burgess is a member of the Wace Group, a company that has a massive global presence and is very recognizable in the pre-press and print technology market...
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According to Kotler (2003: p420), a successful brand name ?is essentially a marketer's promise to deliver a specific set of features, benefits and services consistently to the buyers'.
Wace Burgess is a member of the Wace Group, a company that has a massive global presence and is very recognizable in the pre-press and print technology market...
Essay fragment
General points of the essay
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