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| Topic: |
Technology
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| Number of pages / Number of words: |
21 / 5836 |
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There are two generic strategies—cost advantage and differentiation with the focus on broad or narrow market, differing the mix—and value chain is seen as the model that throws up the opportunities for implementing such strategies. With every pointer towards value chain and the definition of the same not clearly stated by Porter (Porter, 1985), it becomes imperative not only to understand the value chain but also to see how it provides the scope for competitive advantage...
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There are two generic strategies—cost advantage and differentiation with the focus on broad or narrow market, differing the mix—and value chain is seen as the model that throws up the opportunities for implementing such strategies. With every pointer towards value chain and the definition of the same not clearly stated by Porter (Porter, 1985), it becomes imperative not only to understand the value chain but also to see how it provides the scope for competitive advantage...
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