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Essay's paper info
| Topic: |
Technology
|
| Number of pages / Number of words: |
8 / 2099 |
Essay's paper body
Although the company's overall profit did decrease in the fourth quarter of 2003, its consumer digital camera sales leaped 87 percent, and revenue from its online photo-sharing service surged 55 percent (Dobbin, 2004). Kodak has taken action to effectively compete in the digital age by implementing strategies that have helped it to become the multi-industry, digital imaging leader it has become today...
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Kodak has taken action to effectively compete in the digital age by implementing strategies that have helped it to become the multi-industry, digital imaging leader it has become today. This paper will discuss some of those actions, in particular, Kodak's products, sales promotions, pricing, and distribution strategies...
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