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Essay's paper info
Topic: Technology
Number of pages / Number of words: 4 / 1076
Essay's paper body

4

Average 3.6 Average 2.5

Competitive Advantage (CA) Score Industry Strength (IS) Score

13.1% of U.S doughnut market, up from 4.8 in 1999 -4 Potential domestic market expansion, West and South West 4

Excellent name brand recognition and customer loyalty -4 Big profit potential 3

Wide spread national presence than the competition -3 Niche market, tough competition...


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3

Full control over raw material distribution -3 Technological know-how 2

KKD can produce between 4,000 and 10,000 doughnuts daily 3

Average 3.5 Average 3

Directional Vector X Axis = CA + IS = -3.5 + 3 = -0.5

Directional Vector Y Axis = ES + FS = -2.5 + 3.6 = 1.1

BCG Matrix

Division Revenues Percent Revenues Profits Percent Profits Percent Market Share Percent Growth Rate

1...


Essay fragment

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