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Essay's paper info
| Topic: |
Technology
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| Number of pages / Number of words: |
4 / 1076 |
Essay's paper body
4
Average 3.6 Average 2.5
Competitive Advantage (CA) Score Industry Strength (IS) Score
13.1% of U.S doughnut market, up from 4.8 in 1999 -4 Potential domestic market expansion, West and South West 4
Excellent name brand recognition and customer loyalty -4 Big profit potential 3
Wide spread national presence than the competition -3 Niche market, tough competition...
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3
Full control over raw material distribution -3 Technological know-how 2
KKD can produce between 4,000 and 10,000 doughnuts daily 3
Average 3.5 Average 3
Directional Vector X Axis = CA + IS = -3.5 + 3 = -0.5
Directional Vector Y Axis = ES + FS = -2.5 + 3.6 = 1.1
BCG Matrix
Division Revenues Percent Revenues Profits Percent Profits Percent Market Share Percent Growth Rate
1...
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