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Essay's paper info
Topic: Technology
Number of pages / Number of words: 4 / 842
Essay's paper body

It also operates three roasting and distribution

facilities. The stores range from 200 to 400 square feet, with new units

tending to range from 1,500 - 1,700 square feet. However, the intangible

resource associated with these physical resources is the ambience that each

store provides. The firm employs a staff of over 100 people whose job is to

plan, design and build the unique interiors and displays...


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The firm employs a staff of over 100 people whose job is to

plan, design and build the unique interiors and displays. Starbucks opens its

stores in those cities where its direct mail business is strong so it can

ensure a ready audience. * By owning and operating most of its outlets and its

roasting and distribution facilities, Starbucks has a broad range of control...


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