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Topic: Technology
Number of pages / Number of words: 3 / 577
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Giving up on tin may appear too early (our presentation indicates this) however my own opinion is the quicker they move and focus on substitutes (not just aluminium) the greater their opportunity.

CC&S should play to their strengths and not look to diversify as per the other main competitors, what they do they do well but this does not mean clinging to existing product lines, production methods etc which need to change with the market...


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They have proved they can do this with the oil can exit and a similar approach needs to be taken to tin cans as they build a dominant position in substitute packaging. By concentrating on what customers want (not tin cans!) they will place themselves in a winning position.


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