Buy custom Samsung: Transformation from follower to innovator
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| Topic: |
Technology
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| Number of pages / Number of words: |
21 / 5739 |
Essay's paper body
For this paper I focused on the global mobile phone industry. The definition of an industry is a group of firms whose products have so many of the same attributes that they compete for the same buyers. I will analyze the attractiveness of the market and try to point out threats or opportunities Samsung has to deal with...
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General environment
The general environment is a given in an industry. Companies cannot exert their influence on the environment, so they have to find ways to work in this environment.
2.1.1. Demography
The mobile phone market target group has focused at people in the age range from 18-35. This is the largest group of users...
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General points of the essay
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Samsung: Transformation from follower to innovator
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