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| Topic: |
Technology
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| Number of pages / Number of words: |
9 / 2378 |
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retail toothbrush market with a 22.2% volume share. In the professional dental market their market share of 18.4% earned CP third amongst their competitors. With size comes strength, both in large cash flows to finance new projects and in brand equity serving CP?¦s financial future.
Colgate?¦s greatest weakness, however, was its limited market segmentation...
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With size comes strength, both in large cash flows to finance new projects and in brand equity serving CP?¦s financial future.
Colgate?¦s greatest weakness, however, was its limited market segmentation. They maintained their powerful market shares through their two toothbrush product lines: the value brand Colgate Classic and the professional label Colgate Plus...
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