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Topic: Technology
Number of pages / Number of words: 3 / 775
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Though the industry is less elastic to price changing, the pressure on price control and health policy reform in each market contributes to the hurdles of huge investments. Therefore, the reasons contributing to the pharmaceutical industry mergers are the need for cost cutting to fund more researches, the consolidation of research departments to enhance efficiency and speedy development of new drugs...


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In addition to that, rapid penetration of internet technology provides information to the patients, enabling them to be well-informed about pharmaceutical products. The application of e-technology in the area of clinical trials in drug discovery processes has evidently become more important as one part of the value chain processes...


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