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Topic: Technology
Number of pages / Number of words: 2 / 491
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Thus, this is a win- win situation for both parties which could motivate and attract other record companies to initiate such strategies to improve their business potential in the future.

Furthermore, the positive experience that customers earn at the iTunes website offset the costs for downloading therefore provides satisfaction to the users who download the digital content...


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Apple’s objective for having iTunes store is to sell more iPods so they should focus on renegotiating with record companies to lower the download price in order to attract more potential customers who could shift from p2p networks due to the congestion problems.


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