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| Topic: |
Technology
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| Number of pages / Number of words: |
3 / 737 |
Essay's paper body
In total, Pepsi reported about $5.7 billion in soft-drink sales for 1989, compared with Coke's revenues of $7.3 billion.
However, the loss of the account translates to just a one-point drop in Pepsi's overall share of the domestic soft-drink market, from 30.7 percent to 29.7 percent.
"This situation hurts Pepsi's image more than its wallet," said Manny Goldman, who tracks the soft-drink industry for Paine Webber in San Francisco...
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"Pepsi's most profitable fountain accounts have been at the local level [in places] like convenience stores and drugstores and independent restaurants."
Tod MacKenzie, a media relations representative of Pepsi-Cola, said losing the Burger King account was not totally unexpected.
"There had been so much upper-management change when Grand Met acquired it [Burger King], and we were operating on an open-ended contract anyway," MacKenzie explained...
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General points of the essay
. Soft Drink Industry Five Forces Analysis:
1. Why Is The Soft Drink Industry So Profitable?
Coke And Pepsi
Coke Pepsi War
Coke Vs. Pepsi
Competitor analysis-soft drink industry
Competitors Analysis - Soft Drink Industry
Making your own soft drink
Marketing Plan Soft Drink Company 1st half
PEPSI V/S COKE
pepsi and coke
Soft Drink Industry Case Study
Soft Drink Industry
soft drink industry analysis
Pepsi N Coke
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