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Topic: Technology
Number of pages / Number of words: 3 / 737
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In total, Pepsi reported about $5.7 billion in soft-drink sales for 1989, compared with Coke's revenues of $7.3 billion.

However, the loss of the account translates to just a one-point drop in Pepsi's overall share of the domestic soft-drink market, from 30.7 percent to 29.7 percent.

"This situation hurts Pepsi's image more than its wallet," said Manny Goldman, who tracks the soft-drink industry for Paine Webber in San Francisco...


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"Pepsi's most profitable fountain accounts have been at the local level [in places] like convenience stores and drugstores and independent restaurants."

Tod MacKenzie, a media relations representative of Pepsi-Cola, said losing the Burger King account was not totally unexpected.

"There had been so much upper-management change when Grand Met acquired it [Burger King], and we were operating on an open-ended contract anyway," MacKenzie explained...


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General points of the essay

Making your own soft drink Soft Drink Industry 1. Why Is The Soft Drink Industry So Profitable? soft drink industry analysis . Soft Drink Industry Five Forces Analysis: Competitor analysis-soft drink industry Competitors Analysis - Soft Drink Industry Soft Drink Industry Case Study Marketing Plan Soft Drink Company 1st half pepsi and coke PEPSI V/S COKE Coke And Pepsi Coke Pepsi War Coke Vs. Pepsi Pepsi N Coke

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