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| Topic: |
Technology
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| Number of pages / Number of words: |
7 / 1955 |
Essay's paper body
Nintendo Wii, has outsold its rivals and more surprisingly, Sony’s PS2 has outsold PS3. This has let Microsoft and Sony with the enormous challenge of competing with a rival possessing two key advantages: a lower cost console and a product with a sound response in the market.
Both Sony and Microsoft focused their efforts on hard-core gamers and offering processing power and cutting-edge features to attract them...
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On the other hand, Nintendo has been trying to attract new customers that traditionally are non-gamers. The strategy and offerings for each target can be summarized in the following table:
Console Sony PS3 Xbox 360 Nintendo Wii
Target Demographic - Hard-core gamers
- PS2 owners - Hard-core gamers
- Sports fans - Nintendo fans
- Kids & Family
By analyzing the core benefits for each console, Sony proposed a do-it-all machine with high processing power blue-ray capabilities, which can be use as a home entertaining hub...
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