Buy custom Marketing Differences between B2C and B2B Websites

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Topic: Technology
Number of pages / Number of words: 6 / 1424
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Thus, B2C sites develop strategies to persuade consumers to buy the product. To do this, B2C sites aggressively go after consumers with more promotional and price activities than B2B sites. B2C sites will use coupons, digital displays, and promotional pricing to entice the target market to buy. The B2C goal is to get the consumer to purchase the product immediately (http://www...


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The B2C goal is to get the consumer to purchase the product immediately (http://www.vista-consulting.com/marketing-articles/b2b-b2c-marketing.htm, 2006).

B2C sites normally implement product-based marketing strategies as part of their web site development because most B2C businesses believe they are in existence due to their product line...


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