Buy custom Marketing Differences B2C & B2B
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| Topic: |
Technology
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| Number of pages / Number of words: |
4 / 998 |
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Usually, the process of selling products or services under a B2B company takes longer than a B2C business. Most of the times, B2C customers are searching for the best pricing and efficient customer service. In the B2B world, selling a product requires more than direct communication between businesses, and it is important that details of a service or a product are clearly specified, that is manufacturing details, engineering design, or fabrication specifications...
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The goal of B2C marketing is to transform shoppers into buyers as aggressively and consistently as possible (Murphy, D. 2007). B2C companies have a dynamic strategy of using more merchandising activities like coupons, displays, and very good offers to lure customers to buy products or to hire services...
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