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The CRM Handbook: A business guide to Customer Relationship Management, Authors: Dyce, Jill, Pearson Publication, New Delhi
2. Customer Relationship Management: Integrating Marketing Strategy and Information Technology, Authors: Zikmund, William G, Gilbert, John Wiley
3. Customer Relationship Management: An Indian Perspective, Author: Mukesh Chaturvedi, Excel Books, New Delhi
4...
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The CRM Handbook: A business guide to Customer Relationship Management, Authors: Dyce, Jill, Pearson Publication, New Delhi
2. Customer Relationship Management: Integrating Marketing Strategy and Information Technology, Authors: Zikmund, William G, Gilbert, John Wiley
3. Customer Relationship Management: An Indian Perspective, Author: Mukesh Chaturvedi, Excel Books, New Delhi
4...
Essay fragment
General points of the essay
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