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| Topic: |
Technology
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| Number of pages / Number of words: |
3 / 590 |
Essay's paper body
However while this was going on Fuji slashed prices to gain a US market share on traditional film, causing a $1.2 billion cut in costs and 19,900 jobs. This prompted Fisher to step down and president Carp to take over, with the idea that digital film and photo-finishing aftermarket could fuel Kodak’s revenues if done right...
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This lead to Kodak becoming number two in digital cameras, behind Sony’s 25% market share. Cameras, online photo manipulation, and Kodak’s 19,000 kiosks in retail stores began to turn out a good profit. It began to pour money into advertising and marketing, despite the $60 loss per digital camera sold...
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