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Topic: Technology
Number of pages / Number of words: 7 / 1874
Essay's paper body

DoubleClick itself delivered 61 billion ads in one month last year. All three compile data, often by following Internet users from Web site to Web site, to create profiles on consumers. When you visit your favorite Web site, a small text file known as a "cookie" can be placed on your computer, one of dozens probably installed without your knowledge...


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It acts like a barcode, tracking what pages you visit, which ads you see and how long you see them.

The network advertisers take it a step further. If DoubleClick (http://www. doubleclick.com/us/) runs an ad on CBS SportsLine, it can place a cookie on your computer, then track you as you leave CBS SportsLine to Women's Financial Network, History Channel, Cheap Tickets, or any of the other thousands of Web sites it serves...


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I took this off another site, ethical, legal, and regulatory issues differ on a B2C site compared to a B2B site Supply Chain on a B2B site compared to a B2C site web site evaluate A web site that chokes site investigations The Efficiency of Management Training in Kazakhstan: On-Site or Off-Site Training? Web Site Promotion Site Visit Tottlers on Job site Web Site War E-Commerce Site How To Make A Web Site Site Access via VPN Web Site Creative Brief

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