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Essay's paper info
| Topic: |
Technology
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| Number of pages / Number of words: |
2 / 352 |
Essay's paper body
The core target market for this product is young adults and teenagers for both male and female, primarily in USA, Canada, Europe and Asia. Apple I pod will consist the differentiated market segmentation characterized in age, gender and desire for image and creating product desirability mainly to Middle/high class; People who have an enthusiasm to the technology and hobby particularly in music and/or literatures...
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The core target market for this product is young adults and teenagers for both male and female, primarily in USA, Canada, Europe and Asia. Apple I pod will consist the differentiated market segmentation characterized in age, gender and desire for image and creating product desirability mainly to Middle/high class; People who have an enthusiasm to the technology and hobby particularly in music and/or literatures...
Essay fragment
General points of the essay
Product, positioning, segmentation
AN ANALYSIS OF SEGMENTATION, TARGETTING AND POSITIONING STRATEGY OF IPOD ? APPLE
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Ipod segmentation
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