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Topic: Technology
Number of pages / Number of words: 5 / 1132
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Fourteen percent of internet users own iPod players compared to three percent of non internet users (Moskalyuk, 2005)

2.2 Behavioural Segmentation

Apple is marketing different products to different groups of people. For example, iPod Touch which is expensive, iPod Nano which is midrange and shuffle which is inexpensive and small...


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For example, iPod Touch which is expensive, iPod Nano which is midrange and shuffle which is inexpensive and small. According to Greg Joswiak, (2005) Apple VP of hardware marketing noted in a reference to Nano that “"This is a different product and it will take the iPod to a different market, one which couldn't afford the price of the normal iPod...


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