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There is also a high risk that if they take on this project with its aggressive timeline they may not create a product that meets with their current standards and may impact their reputation. Not to mention, even if they are successful at creating a great product, the precedence that this may create for other customers who then may also push for more aggressive timelines at the sacrifice of the company's innovation process...
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This situation could lead to a potential lose/lose situation for IDEO that is not worth the risk.
A late 1999 launch, in time for the holiday season, would help meet Handspring's objective of getting more Visor PDAs into consumers' hands sooner but in the bigger picture it is more important that the customer is delighted by the product and tells others to buy it...
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