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| Topic: |
Technology
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| Number of pages / Number of words: |
2 / 432 |
Essay's paper body
This strategy required the largest investment and commitment of resources; however, it offered maximum control and flexibility. A direct presence in the market would gain HP invaluable access to markets and customers. A smaller scale set-up could reduce risks and costs in such a strategy.
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The HP company was ranked as one of the two most admired companies in America in 1985 by Fortune magazine. HP possessed extensive experience in entering into emerging Asian markets. It was a multi-domestic corporation with a largely Asian management team in its Southeast Asia subsidiary. HP enjoyed strong reputation and brand identity...
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