Buy custom How Can Kodak’s Ceo Use Digital Imaging To Revitalize The Company?
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| Topic: |
Technology
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| Number of pages / Number of words: |
4 / 915 |
Essay's paper body
(holds 20% market share)
Digital cameras – Sony Inc., Olympus, HP (131 million sold in 2007, in 12.5% of US households (2001), forecast >60% increase in 2008)
Printers – HP, Lexmark, Epson, and Canon (account for 65% of digital prints)
Online services – Fuji, Shutterfly (account for 10% of all digital prints)
Strategy:
- Focus on core business and exploit new digital technologies; high-end cameras (studio photography), services (online) and image output (digital kiosks, printers, paper, inks)
- Move into information-based company, service-based business model to serve the “Digitization†portion of the revolution model (Figure A)
- IP, patent digitization processes, electronic image sensors
- Sell hardware products, license technology to computer producers, photofinishers, apply knowledge acquired in digital imaging to the motion picture business and commercial products
- Acquire if it fits Kodak strategic plan, or gives technical capacity that they don’t have in house, or buys increase market share
Trends:
Digital cameras
35 million units sold in the US in 2008...
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38 million units sold in US in 2007, total 131 million units sold worldwide, account for 24% growth rate from 2007-2008 versus 15% growth rate in 2006.
Emerging technology: digital single lens reflex cameras(DSLR), 8% global market, sales grew 41% last year which is double the amount of digital cameras, have high margins leaders for this technology is Nikon & Canon...
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