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Topic: Technology
Number of pages / Number of words: 6 / 1581
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As illustrated in Exhibit 6, quarterly revenues increased significantly throughout 2004, while traffic acquisition costs as a percentage of revenues began to decline.

In addition, the financial statements demonstrate that liquidity remains strong. The horizontal balance sheet illustrates that cash and cash equivalents rose 639% over the three-year period beginning with fiscal year 2002...

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The horizontal balance sheet illustrates that cash and cash equivalents rose 639% over the three-year period beginning with fiscal year 2002. Furthermore, short-term investments increased 1839% over the same period (Exhibit 2).

These measures are important for a variety of reasons. As Google attempts to become the front-runner in the web search and online advertising industries, it is beginning to face considerable litigation regarding its advertising policy...

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