Buy custom Food &Amp; Beverage Packaging Innovation Memo: Coca-Cola (And Others) Target The Upscale Set With New, Sleek Aluminum Beverage Bottles
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| Topic: |
Technology
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| Number of pages / Number of words: |
5 / 1127 |
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about two years ago. Juice marketers, energy drink-type bottlers, beer companies and others began introducing beverage products in aluminum bottles in 2005, and the practice is growing. The trend also is catching on in places like France, Australia and Mexico, where some bottlers are doing the same.
In Australia, beer brand marketer Fosters recently introduced "Crown Lager" in attractive gold aluminum bottles...
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Fosters is now exporting the aluminum-clad lager to the U.S. as well.
In Mexico, a new beverage called "Hot Hangover Tea" is being marketed in silver, red and black aluminum bottles. The tea-based drink is said to cure a hangover in addition to tasting good. Of course, is one is drunk and drops the fairly heavy aluminum bottle on a toe, the cure might be worse than the affliction...
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