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Topic: Technology
Number of pages / Number of words: 4 / 1076
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before and during each visit. On a weekly basis this information about each client interaction was then fed via a laptop into the legacy Onyx system. The wholesalers after passing through four levels of security used the laptop for emailing, calendaring, expense reporting and commission tracking.

Advantages:

There was high compliance on the data integrity as the progress of the wholesalers was monitored directly...


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Describe the significant advantages and disadvantages of the Mobile CRM project.

Advantages

- New CRM keep wholesalers connected and up to date with the CRM system wirelessly

- The most current client, sales information and CRM data are always available

- Wholesalers can input and update interaction data from anywhere, even on the road, at anytime

- Interaction data inputted by wholesalers will be instantly transmitted to the Onyx system

- Wholesalers can update CRM application several times throughout the week so they have more time to work for other internal job on Friday

- Blackberry is light and convenient for travel

- It can be used both as a Laptop and as a mobile phone

- It enhance a prompt communication with either internal or external parties

- E-mail can be read and responded back almost instantaneously

- It enhance the relationship with clients

- Wholesalers can easily retrieve relevant information about their clients

- The price is reasonable

Disadvantages

- The system does not answer all users’ needs

- Possible resentment from sales force

- It may take time for wholesalers to get familiar with the new device

- Wireless infrastructure may be unreliable and become unavailable in some area

Q5...


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