Buy custom Evaluation Of Sony Corporation’s Strategy
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| Topic: |
Technology
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| Number of pages / Number of words: |
9 / 2516 |
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Reputation is one of the significant intangible resources (Collis & Montgomery, 1999) for Sony that differentiates themselves from the competitors for them to charge a premium price for their excellent product and quality, as Kotler & Keller (2006) argue, good reputation can create a positive prejudice in the mind of the customer which make customer prefer the brand...
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Therefore, the diminishing of Sony’s reputation will create a negative prejudice and weaken their core competences which will directly affect their competitive advantages and become a major threat for Sony.
Besides than quality and reputation issues, Sony are insufficient in responding to the shift of market demand and losing of its competitive advantages...
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