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Topic: Technology
Number of pages / Number of words: 2 / 414
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This is an introductory look at the science of Internet marketing. I will discuss a) Internet marketing frameworks for topics such as online consumer buying behavior, establishing and maintaining customer relationships, integrating the Internet into a marketing program and coordinating online and offline marketing practice, and b) issues in Internet marketing, such as community, privacy and auctions...


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This is an introductory look at the science of Internet marketing. I will discuss a) Internet marketing frameworks for topics such as online consumer buying behavior, establishing and maintaining customer relationships, integrating the Internet into a marketing program and coordinating online and offline marketing practice, and b) issues in Internet marketing, such as community, privacy and auctions...


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