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Topic: |
Technology
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Number of pages / Number of words: |
13 / 3479 |
Essay's paper body
Buying behaviour can be defined as acts of people involved in buying and using products. A few models are known trying to capture the customer buying behaviour (Howard ? Sheth model , Blackwell model , the Bettman information ? processing model etc.), though they all have some similar attributes that should be regarded as the fundamental stages upon which the consumers' behaviour is developed and expressed...
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Buying behaviour can be defined as acts of people involved in buying and using products. A few models are known trying to capture the customer buying behaviour (Howard ? Sheth model , Blackwell model , the Bettman information ? processing model etc.), though they all have some similar attributes that should be regarded as the fundamental stages upon which the consumers' behaviour is developed and expressed...
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