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Topic: Technology
Number of pages / Number of words: 3 / 603
Essay's paper body

The aggregation of the demand for farm inputs from individual farmers gives them access to high quality inputs from established and reputed manufacturers at fair prices. As a direct marketing channel, virtually linked to the ?mandi' system for price discovery, ?e-Choupal' eliminates wasteful intermediation and multiple handling...


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Thereby it significantly reduces transaction costs.

?e-Choupal' ensures world-class quality in delivering all these goods & services through several product / service specific partnerships with the leaders in the respective fields, in addition to ITC's own expertise.

While the farmers benefit through enhanced farm productivity and higher farm gate prices, ITC benefits from the lower net cost of procurement (despite offering better prices to the farmer) having eliminated costs in the supply chain that do not add value...


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