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| Topic: |
Technology
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| Number of pages / Number of words: |
5 / 1214 |
Essay's paper body
They also use programs such as their Platinum Councils held with corporate clients twice a year to understand customer and market needs.
Dell executives use Competitive Intelligence in the guise of War Games to play the part of a competitor and devise a plan for destroying Dell. Author Rebecca Saunders says the result is not only defensive plans, but offensive plans as well...
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Author Rebecca Saunders says the result is not only defensive plans, but offensive plans as well. When entering foreign markets, they also study carefully:
? Local competition
? Current distribution channels and marketing strategies used by local companies
? Comparisons of local products and services with those Dell will offer
? Consumer attitudes to the products and services Dell propose to offer
? Local skills and abilities and location to help to determine on-site locations for Dell facilities
? Sourcing ? ability to source locally in the foreign country...
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General points of the essay
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