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| Topic: |
Technology
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| Number of pages / Number of words: |
4 / 1033 |
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This option also doesn't capitalize on the strengths Dell has associated with online purchases. In addition, there is the added challenge of getting the customers to choose to come to the store.
2. Focus on Involving Customers in Leasing Computers through Dell Financial
In some of the regions that Dell operates, they have a leasing program through Dell Financial...
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Leasing allows a company to transfer residual risk and implement a disciplined approach to technology rotation, and it provides flexible end-of-lease options. If Dell were to allow this to occur in China, customers may be more likely to choose Dell products because this is in a sense a "try before you buy" opportunity for potential customers, which offers the customers a little more security...
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Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
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