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| Topic: |
Technology
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| Number of pages / Number of words: |
9 / 2298 |
Essay's paper body
Dell were slow to effectively react to three trends i) the growth in the consumer market ii) the rapid emergence of developing markets such as China and India and iii) the commoditization of the PC, reducing competitive advantage of low/no finished inventory models.
The rise of the consumer market , particularly first time purchasers, reduced the effectiveness of Dell’s made to order strategy ...
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The consumers wanted to experience the ‘look and feel’ of the product, particularly laptops. This tactile experience could not be achieved through the direct web / phone model. With laptops making up an increasing part of the market, expected to reach 50% by the end of 2008 , Dell also faced margin compression as their laptop production costs were higher than the rest of the industry...
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General points of the essay
A Study Of International Marketing Strategies That Help Firms To Achieve Competitive Advantage: Japanese Firms Being Successful In India Since 1980
An Investigation Of Dell And Hewlett Packard’S Business Models: How Is Competitive Advantage Created?
Are There New Sources Of Competitive Advantage In Markets, Which Are Being Exploited By Forward Looking Organisations In The 21st Century? Use Examples To Illustrate Your Answer.
Consumer behaviour trends in China, Hong Kong and Australia
Dell in China
Dell in China: A Strategic Rethinking
Dell in china:Strategic rethinking
Dell'S Competitive Advantage
Dell'S Competitve Advantage
Fully explain how Advertising can affect Profits in Competitive and Non-Competitive Markets
In certain cases Porter's Diamond of Competitive Advantage may not be an appropriate framework for the analysis of a nation's sources of competitive advantage.
Michael Dell-Dell Computer Corperaion
Should Dell enter China?
The Rise of India's Consumer Market
Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
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