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Essay's paper info
Topic: Technology
Number of pages / Number of words: 8 / 2013
Essay's paper body

Marketing automation captures important customer, lead source, and demographic information that carry forward throughout the sales cycle. Management can identify new markets and opportunities; simplify marketing processes; quantify ROI on marketing spending; and improve marketing productivity while lowering customer acquisition costs (Siebel, 2006,1)...


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Customer service will be impacted in that a CRM application will automate service request management, have a knowledge base, and use call routing. With these tools, agents become more productive by ensuring service requests do not fall through the cracks and solve customer issues faster (Siebel, 2006,1)...


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2. Strategic Quality Management and Customer Satisfaction Paper A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD. Customer Relations Management Customer relationship management Customer relationships marketing Effective Retail through Customer Service – The Impact of Sales Staff in Different Types of Retail Format MARKETING AND CUSTOMER RELATIONSHIP CONCEPT WORKSHEET Marketing and Customer Relationships Worksheet Retailing Characteristics Of Fast Food Stores And Their Impact On Customer Sales And Satisfaction Sales Lead Generation And Nurturing ? It's place in a Marketing Strategies Strategic Quality Riordan: Management and Customer Satisfactio Information Technology And Quality Customer Service customer orientated hot water load management Crm-Customer Relationship Management Customer Relationsihp Management

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