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Topic: Technology
Number of pages / Number of words: 3 / 705
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Kellogg's marketing is so immense that they can charge a premium for their brand and product and the consumer still purchases his or her product. Kellogg's is not the cheapest brand but because of their years in business and reputation they can charge more for their product than most competitors. The products of Kellogg's do change with the needs and desires of their customers to make them the successful organization in which he or she are today (2006, Kellogg's)...

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The products of Kellogg's do change with the needs and desires of their customers to make them the successful organization in which he or she are today (2006, Kellogg's).

An example of business to business marketing is the Exxon Oil Company. The Exxon Oil Company markets their products to business and consumers but they do not sell directly to the consumer...

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