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| Topic: |
Technology
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| Number of pages / Number of words: |
1 / 265 |
Essay's paper body
Statement of the Problems
Taking into account the role of Discovery vis-?-vis other models in the Land Rover line, the brand's strengths and weaknesses versus formidable U.S. competitors, and potential differences in target audience perceptions of brand and category equity in the United States versus the United Kingdom, which of the three following positioning options should be introduced for the new $30,000 Land Rover Discovery:
? The Definitive Family 4X4
? The Evolved Land Rover or
? The More Affordable Range Rover
How should Land Rover North America, Inc...
Essay fragment
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Statement of the Problems
Taking into account the role of Discovery vis-?-vis other models in the Land Rover line, the brand's strengths and weaknesses versus formidable U.S. competitors, and potential differences in target audience perceptions of brand and category equity in the United States versus the United Kingdom, which of the three following positioning options should be introduced for the new $30,000 Land Rover Discovery:
? The Definitive Family 4X4
? The Evolved Land Rover or
? The More Affordable Range Rover
How should Land Rover North America, Inc...
Essay fragment
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