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Technology
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| Number of pages / Number of words: |
1 / 216 |
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Apple's market share was still falling since 2002. In order to make more sales, Apple tried to go back to its' original strategy of aggressive advertising. They had one idea in June of 2002 called "Why Switch?" This was a good way to show everyone what it was like to switch from a PC to Mac. They had real people who actually made the switch and advertised them...
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Apple's market share was still falling since 2002. In order to make more sales, Apple tried to go back to its' original strategy of aggressive advertising. They had one idea in June of 2002 called "Why Switch?" This was a good way to show everyone what it was like to switch from a PC to Mac. They had real people who actually made the switch and advertised them...
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