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Buy custom Ad Nauseaum: The Effects Of Product Placement On The American Television Industry

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Topic: Technology
Number of pages / Number of words: 11 / 2823
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Traditionally, television networks demanded that brand names for these items be hidden or “greeked” when the items were used in the show. For example, in the show Melrose Place, a Nokia phone was altered to read “Nokio” (wikipedia). One of the first and most notable forms of actual product placement, in which a real commercial product, with its brand name displayed, was used in fictional media, was the placement of Reese’s Pieces candy in Steven Spielberg’s E...


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After the candy appeared prominently in the film, sales of Reese’s Pieces increased by 65% and media industry executives realized the financial promise of product placement and began to utilize it in television programming. A 2004 USA Today article identified that in 2003, advertisers paid more than $300 million to producers and the big broadcast networks (ABC, CBS, NBC, Fox, WB, and UPN) to have products placed in shows (chalktv...


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