Buy custom Ad Nauseaum: The Effects Of Product Placement On The American Television Industry
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Traditionally, television networks demanded that brand names for these items be hidden or âgreekedâ when the items were used in the show. For example, in the show Melrose Place, a Nokia phone was altered to read âNokioâ (wikipedia). One of the first and most notable forms of actual product placement, in which a real commercial product, with its brand name displayed, was used in fictional media, was the placement of Reeseâs Pieces candy in Steven Spielbergâs E...
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After the candy appeared prominently in the film, sales of Reeseâs Pieces increased by 65% and media industry executives realized the financial promise of product placement and began to utilize it in television programming. A 2004 USA Today article identified that in 2003, advertisers paid more than $300 million to producers and the big broadcast networks (ABC, CBS, NBC, Fox, WB, and UPN) to have products placed in shows (chalktv...
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