Buy custom a comparison of offline and online travel companies
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| Topic: |
Technology
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| Number of pages / Number of words: |
12 / 3096 |
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Conventionally, the function of the ‘physical’ travel agency was to counsel and inform potential customers on travel destinations and operate as a liaison in the convoluted and time-consuming process of booking a holiday (Gasson, 2003). However, consumer sophistication and market awareness augmented as a consequence of increased access to the internet which resulted in an amplified demand for value and convenience...
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However, consumer sophistication and market awareness augmented as a consequence of increased access to the internet which resulted in an amplified demand for value and convenience. These demands were combined with a general increase in economic affluence of consumers and subsequently customers were able to wield more influence on the travel-industry in terms of pricing and choice (Gasson, 2003)...
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General points of the essay
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