When a 3Mer has an idea for a new product, he or she recruits a team of members from technical areas, manufacturing, marketing and sales. The team designs the product and plans how to manufacture market and sell it. Individuals in parts of 3M now use strategic narratives in their planning processes, not only to clarify the thinking behind their plans hut also to capture the imagination and the excitement of the people in their organizations...
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All members of the team grow according to the project growth. Some of them become departments, some become divisions, while their project leaders become department managers or division managers. As a result, although 3M is big it acts small.
Covert research by 3Mers is winked at. Bootleggers - those who surreptitiously keep new product programs alive after they were supposed to have died ? are the bad boys everyone loves at 3M...