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He believes an equal combination of the artistic proofs (logos, pathos, and ethos) were required skills essential to the teachings of rhetoric (Herrick, 2005, page 90).
Aristotle recognized the value of rhetoric and the manner it could be directed to a specific audience. He perceived it as a form of speaking to an audience comprised of ordinary citizens and the idea that it makes use of a common idea or belief shared by the speaker and the audience (enthymeme)...
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He perceived it as a form of speaking to an audience comprised of ordinary citizens and the idea that it makes use of a common idea or belief shared by the speaker and the audience (enthymeme). He believed that rhetoric was a techne and identified the need to understand characteristics of human emotions and the elements of an argument in order to speak with authority on any given subject...
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