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Topic: Social Issues
Number of pages / Number of words: 5 / 1150
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At $85 million in the period, body sprays are Axe's best sellers, but sales grew just 2%. Axe's other products grew faster ? liquid soaps, for example, grew 36% to $44 million ("Axe Ads Turn Up the Promise").

The company's target market, by their own admission, is 15 to 29 years old.

Emily Cozart reports about another scenario dealing with a magazine for teenage girls:

A majority of the ads deal with beauty and fashion...


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In fact, out of all the ads in Seventeen, only 14 did not advertise for beauty and fashion products. Even in those ads that did not promote beauty and fashion products, there were still images of acceptable body types, acceptable clothes and acceptable behavior (The Socialization Effects").

Although these are just a few examples, they seem to represent the standard for advertisements...


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Amusing The Million A million Little Pieces Book Review Make Four Million Dollars By Next Friday Million Dollar Slaves Gartner Says Pc Shipments In Western Europe Grew 9.7 Per Cent In Fourth Quarter Of 2007 Cars that last a million miles A Million Abortions a Year A Million Men And A Donkey Million Youth March Teenagers Wasting 2.3 Million Million Voices Uniting Africa The Rose that Grew from Concrete A Million Little Pieces abortion - 1.6 million murders a year Web Reaches 100 Million Sites

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