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And Vlasic sold a lot of pickles. So what was the problem? For one, people stopped buying smaller jars of pickles, which made more profit. Why would you spend 2.79 for a 32-oz. jar when a whole gallon is 20 cents more? And people want the bargain. Who cares if you throw half of them away? You got a gallon of pickles for less than three bones! This not only crucified cucumber farmers, who couldn’t keep up with the demands, it crucified Vlasic, who begged Wal-Mart to raise the price to 3...

jar when a whole gallon is 20 cents more? And people want the bargain. Who cares if you throw half of them away? You got a gallon of pickles for less than three bones! This not only crucified cucumber farmers, who couldn’t keep up with the demands, it crucified Vlasic, who begged Wal-Mart to raise the price to 3...

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