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J&J actually learned of the news from the media coverage itself (Department of Defense, 2006).
The media coverage ran daily almost exploiting the deaths of these seven people by covering the deaths and blaming it on Tylenol. The media was an intricate part of the negative communication that went out to the publics and J&J new this so the company used the media to its advantage to spin a positive Pubic relations or P...
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The media was an intricate part of the negative communication that went out to the publics and J&J new this so the company used the media to its advantage to spin a positive Pubic relations or P.R campaign over the incident. This was a well thought out strategy on the part of Johnson and Johnson.
The Chairman of Johnson and Johnson, James Burke stepped out and confronted the negative press that J&J was receiving by creating a team of experts to combat the media claims...
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